Computational Advertising - Peng Liu & Chao Wang

Computational Advertising

By Peng Liu & Chao Wang

  • Release Date: 2020-05-12
  • Genre: Computers

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products.

Features

· Introduces computational advertising and Internet monetization

· Covers data processing, utilization, and trading

· Uses business logic as the driving force to explain online advertising products and technology advancement

· Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems

· Includes case studies and code snippets

Comments:

12 Comments
Taylor Mackenzie
Amazing! I love this site
Aston Ayers
Only Signup is easy and free, finally I can read this book Computational Advertising with good quality. Thank you!
Ashley Ann
Been waiting to download this book for months. and finally came out too
Cheryl Lynn
This book Computational Advertising is very nice, with quick read and download
Erin Cochran Cole
Great selection and quality is better than many Book Store, no kidding.
Kyle Magner
yes, i am also through this to download books
Eric Mn
Yes this really works! Just got my free account
Terry Barnes
One of the best book I've seen this year!
Pastor Shahuano
Excited, Happy Reading guys !!!
Laura Velez Garcia
Thanks, I'm so glad to be reading this book
Wouter van der Giessen
Laura Velez Garcia yes same me too
Janet McCann
Sign up was really easy. Less than 1 minute I was hooked up