Gibson Guitars' Norlin Era
By Stephen Smith
- Release Date: 2021-04-18
- Genre: Music
A first-hand account of the controversial era of Gibson Guitars under Norlin Music's ownersip from the advertising director in the middle of it all. Gibson was just one of Norlin's orchestra of leading musical instrument brands. It sheds light on all the rumors about Norlin's influence, including Mr. Smith's encounters with Les Paul, Robert Moog, John Entwhistle, Carlos Santana and more. Was Norlin really calling the shots for new Gibson models, was it cutting budgets and quality, were Harvard suits directing Les Paul production, and what was the thinking behind the new guitar models, now valuable collector's items. The mini-book includes rare photos and anecdotes about the leading musical instrument conglomerate of the time, from its peak to its decline.
