Tourism Entrepreneurship in Portugal and Spain - Joao Leitao, Vanessa Ratten & Vítor Braga

Tourism Entrepreneurship in Portugal and Spain

By Joao Leitao, Vanessa Ratten & Vítor Braga

  • Release Date: 2022-02-01
  • Genre: Industries & Professions
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This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.

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