Chen Beibei Chooses a Franchise - John S. Haywood-Farmer

Chen Beibei Chooses a Franchise

By John S. Haywood-Farmer

  • Release Date: 2005-09-27
  • Genre: Business & Personal Finance
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An entrepreneur is looking at opening a coffee shop franchise. She has investigated a number of options and has narrowed the selection down to two. She wants to have the coffee shop up and running in six months and must make a decision on which franchise is the best choice. This case deals with service management and looks at franchising as a growth option.

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