Outsourcing the International Development Function: The Benefits of Going Down the Outsource Route--Certainly in the Early Days of a Franchisor's International Expansion--Make It an Attractive Option (Opening Frontiers: International Franchising)
By Iain Martin
- Release Date: 2010-03-01
- Genre: Marketing & Sales
If you have a successful domestic franchise operation and are yet to franchise abroad, or if you're finding moving into international markets challenging, then this article is for you. Although the major thrust of what follows is about tactics you can employ to facilitate successful international development, I think it's worth making a number of points about strategy, which in my experience are relevant, irrespective of any specific tactical approach adopted.
