The Psychology of Selling - Brian Tracy

The Psychology of Selling

By Brian Tracy

  • Release Date: 2006-07-16
  • Genre: Marketing & Sales
Score: 4.5
4.5
From 180 Ratings
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Based on the Bestselling Audio Series, OVER ONE MILLION SOLD

How To Double and Triple Your Sales in Any Market.

Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise of prosperity that sales trainer and professional speaker Brian Tracy has seen fulfilled again and again.

In The Psychology of Selling, Tracy shows how salespeople can learn to control their thoughts, feelings, and actions to make themselves more effective. You'll learn:
"The inner game of sales and selling."How to eliminate the fear of rejection.How to build unshakeable confidence.The psychology of why people buy and how to leverage it.
The Psychology of Selling quickly gives you a series of ideas, methods, strategies, and techniques that you can use right away to make more sales, faster and easier than ever before.

More salespeople have become millionaires by listening to and applying these ideas than from any other sales training process ever developed.

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Reviews

  • Thankful

    5
    By southside indian
    So much of this book’s content is helpful to a legal recruiter like me with no formal training. So glad I found this book.

  • YOU HAVE TO READ THIS BOOK!

    5
    By esthergeorges
    This book has opened my eyes. It is a must book to read even if you’re not a sales person. It will change your outlook on life, it will motivate you and give you the steps you need to take in order to become your most successful self. Highly recommend! This book was so wonderful and so helpful that I have decided to purchase it for friends and family for the Christmas season!

  • Wow!!

    5
    By toddnichols.com
    A must read for anyone who is a sales professional. This book is filled with so many golden nuggets!

  • A Reference on Selling

    5
    By Snarf 36
    Make the time to read this book if you want to be all you can be not only as a salesperson but also - and more importantly - a human being. I am eager to commit to the principles of this book to make a better life for me, my family and all of mankind.

  • Kamber

    5
    By Kamberelezi kukes
    Very nice book You are going to learn a lot from this book

  • Classic tips but some outdated

    5
    By Mark Nosrati
    I thought the book was great and I really liked a lot of the classic disciplines it focused on. I did feel that some of the sales strategies are outdated and or could've been more carefully word to use with caution depending on your industry and/or culture. Customers buying behavior is always changing and a sales person's strategy must evolve with those changes. These are just some of the reasons why have the book 3 stars. Overall I would recommend the book and thought it was a good read.

  • Worth reading

    5
    By ToonnnNpr0791
    I have nothing to tell you, but this book is epic!

  • Found it insightful.

    5
    By Claudster323
    It's an easy read and has a lot to offer. Trains a person how a sales person should be to affectively do his or her job, the mentality of selling. Not great on details on some practical examples but give you the formula to figure out how to create it yourself.

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