What Is Social Networking and Why Should You Care?

This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats.
Why social networking is far more important than you realizeóeven if you're already actively involved in it.
When you look at history, the people who are changing the cultural, business, and scientific landscape are all connected to each other. In any era, the great artists and the brilliant scientists knew each other. They got together, inspired each other, collaborated together. Social networks make those relationships transparent, and provide tools to help you connect and stay connected....