Social Media Feedback Loops: Word of Mouth Accelerated for You and Your Company

This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats.
Amplified response, accelerated feedback loops: the enormous, shocking power of social networks to shape dialogue and transform your image.
Knowledgeable, hard hitting, and direct, Sarah Lacy, aka Valleygirl, was set to interview Mark Zuckerberg, Facebook's 23-year-old founder and CEO of Facebook. Her ten years as a business and technology journalist made her a natural to do the keynote interview at the SXSWi Festival. Lacy was about to learn a hard, painful lessonÖbut what happened after that took everyone by surprise....