Rougemont Fruit Nectar: Distributing in China
By Paul W. Beamish
- Release Date: 1999-07-20
- Genre: Business & Personal Finance
Gervais Lavoie, managing director of the Canadian-Chinese joint venture, Beijing Oasis High Nutrition Food Co., needs to decide what means of distribution is most appropriate for the company's newly-developed fruit nectars. The decision is complicated by the fact that different means of distribution have different implications for the ultimate pricing and promotion of the products.
