Caron Furniture Ltee. (Revised)
By Paul W. Beamish
- Release Date: 1999-10-08
- Genre: Business & Personal Finance
The president of a Quebec-based producer of wood office furniture was assessing the company's future U.S. export strategy. Two options were being considered: continue with a combination of company salesforce and manufacturers' representatives or increase direct investment in showrooms and company sales staff. If the second option was chosen, decisions would be required on both the level of investment and the geographic focus.
