Sher-Wood Hockey Sticks: Global Sourcing - Paul W. Beamish & Megan (min) Zhang

Sher-Wood Hockey Sticks: Global Sourcing

By Paul W. Beamish & Megan (min) Zhang

  • Release Date: 2012-02-13
  • Genre: Business & Personal Finance
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In early 2011, the senior executives of the venerable Canadian hockey stick manufacturer, Sher-Wood Hockey (Sher-Wood), were pondering whether to move the remainder of the company’s high-end composite hockey and goalie stick production to its suppliers in China. Sher-Wood had been losing market share as retail prices continued to fall. Would outsourcing the production of the iconic, Canadian-made hockey sticks to China help Sher-Wood to boost demand significantly? Was there any other choice?

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