Note on Retail Performance Assessment - Michael R. Pearce

Note on Retail Performance Assessment

By Michael R. Pearce

  • Release Date: 2005-12-14
  • Genre: Marketing & Sales
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A retail marketing strategy is intended to accomplish performance objectives. This note examines what performance dimensions retailers typically use, how one might assess retail performance, and most importantly, how a focus on performance can assist in making decisions about retail marketing strategy.

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