Stewart Shoes
By Michael R. Pearce
- Release Date: 2000-05-02
- Genre: Business & Personal Finance
Founded in 1953, Stewart Shoes had grown to six outlets by 1990 with headquarters in Nova Scotia. Management is debating the value of money being spent on advertising and promotions. The controller feels that they should stop advertising and the marketing manager believes they should increase advertising by 50 per cent. The president suggests testing the effects of advertising, in-store promotion, and direct mail on sales.
