Note on the Implementation of Marketing Plans - Michael R. Pearce

Note on the Implementation of Marketing Plans

By Michael R. Pearce

  • Release Date: 2003-09-25
  • Genre: Business & Personal Finance
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This note is a discussion of the major considerations for a marketer faced with implementing a marketing plan. A five-part framework is offered to integrate concepts ranging from capacity of the marketing team to managing commitment to change.

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