Living Arts Centre of Mississauga: Condensed version
By Michael R. Pearce
- Release Date: 2003-02-06
- Genre: Business & Personal Finance
The marketing director of a major multicultural arts and entertainment complex is reviewing many different market studies. His challenge lies in how to distinguish the centre's services from other discretionary purchases. He must resolve positioning, programming, communications, and fundraising issues prior to the upcoming launch. (A higher price applies to this case due to colour exhibits.)
