Note on Retail Shopping Experience
By Michael R. Pearce
- Release Date: 2005-10-28
- Genre: Marketing & Sales
Much happens in a retail establishment or a shopping area such as a mall, that shapes how customers feel and behave. Why do customers seem to feel more comfortable in some stores than in others? Why do customers seem to buy more than intended in some stores? In short, this note explores the impact of the retail surroundings or retail environment on customers and explains how retailers manage the shopping experience.
